Using stickers and labels in your business can be a great marketing and promotional tool. Here are the 8 best ways to use them to successfully market and grow your business.
1. Build your brand with some Sticker Swag!
Build awareness for your brand with custom logo stickers. Give them to customers at check out, include them in sample packs or in packages that are delivered to your customers. You can also give them away at special events and trade shows. When you give away stickers as freebies it helps create excitement for your business, product or service. Create even more excitement by handing them out along with a free sample or gift.
In addition to custom logo stickers, you can also add any brand imagery you have that creates excitement for your brand and your business. If people like your brand (we hope they do!), they’ll stick your branded stickers on laptops, notebooks, water bottles and more – and suddenly they aren’t just customers, they’re walking brand advocates.
2. QR code stickers
QR codes are an efficient, interactive and modern way to communicate what you need to your customer. With a QR code you can create shortcuts for customers to visit your website or social media. They can simply scan the code and be taken straight to your landing page. This increases the likelihood of them spending time browsing your website or following, liking or subscribing to your social media.
And remember your QR code does not have to be a simple black and white pixel box. It can be customized with your business’ colours and can even include your company logo. You can also use a QR code to unlock a discount or promotional code for your customer's purchase. In this way, your marketing strategy gets more results in the long run.
3. Product labels
A custom product label is the perfect way to spruce up your product and ensure it stands out from the rest. The packaging of your products can have a big impact on how customers perceive your brand. The first impression always matters, as it shows your brand personality to your customers. The second impression happens when they read the content of the labels, which should ideally build their interest and trust in your brand. Product labels provide an effective way to position your product and effectively sell it to your target market.
4. Thank You stickers
Always remember to thank your customers, they are who make your business successful. You can do that effectively with “Thank You” stickers. Add “Thank You” stickers to the bags, boxes and other packaging you give to your customers to show them your gratitude for their business. Appreciating customers makes them feel individually valued, and not disposable (because they aren’t!). You can leverage this consumer psychology by actively expressing gratitude to your customers for their business, their support, and their feedback to build stronger customer loyalty.
5. Sticker seals
Sealing your takeaway packages with your brand logo stickers is one of the smartest ways to showcase your brand online and offline.
People love to share their unboxing experiences on social media. When you use a logo sticker to seal your package, customers will come across brand persona. It’s basically the first thing they will notice before they unbox the package itself.
If they share their unboxing experience on social media, imagine the attention your sticker will get alongside the goods delivered. That said, make sure you get your stickers personalized as much as possible, and place them strategically on the package. This will ensure customers keep the brand in mind for a long time.
6. Window stickers
Apply custom vinyl stickers to your store windows and doors that are visible to customers walking by. Window stickers reinforce your branding to window shoppers. Custom stickers are inexpensive and easy to personalize so you can change up your messages to follow current trends or popular causes; use them to promote sales and special offers or to decorate for special occasions such as Valentine’s Day or the Christmas season.
7. Get your packaging game up
Much like your storefront, the packaging that your product comes in can have a big impact on how customers perceive your brand. A custom sticker or label featuring your company logo and brand imagery can be the perfect way to customize and spruce up your packaging.
If you operate an eCommerce business that ships a lot of packages, use custom stickers on the outside and inside of the box to showcase your brand and message. A QR code sticker or a custom sticker with your company info on the outside of the box lets your customers know instantly that the package is from you. On the inside of your shipment, add a sticker that features your social media handles and contact details to engage your customer. As a bonus, include a fun sticker/s that they can stick anywhere and that they can share on social media to show how much they love your products.
8. Put stickers on floors and doors
Add stickers to floors and doors as an unexpected way to draw people’s attention. While floor decals are popular for safety and directional messaging, they can be a great way to engage customers. Point out directions to fun, new products, or sale items. Or add fun sayings to keep your customers smiling while shopping.
Whether to grab someone’s attention as they pass by, to surprise customers with a small gift, or to hand out at a trade show or event, stickers are a great vehicle to create awareness for your business, at a fraction of the cost of other marketing tactics.